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iPhones give you the choice to opt out of cross app tracking.

So you’re lurking on this website, undecided whether to take the plunge and opt out of the system and into more private tech. Sure, take your time, we understand it takes time to get mentally committed.

However, while you think, are you using an Apple iPhone currently?

If so, please update to iOS version 14.5 now! In iOS 14.5, which started to roll out on the 11th of May, there are new privacy features that may make you feel happier. The new feature is called App Tracking Transparency. Many apps don’t just track your movements inside the app, but they track your movements outside of the app — in other words, where you go after you’ve left the app. This software update will give you the option to opt out of tracking by apps when you use your phone.

No more advertisements from companies like Facebook, Google or big tech (well, perhaps other than… Apple…), isn’t that a breath of fresh air?


Here is how you do it: 

  • Go to your iPhone’s settings and select Privacy > Tracking.

  • Beneath “Allow Apps to Request to Track,” you’ll now see a list of specific apps that have asked for that permission. You can permit or revoke that permission for each specific app.